Congratulations to League of Legends and developer Riot Games on winning the Best Community Activation Award at the 2013 Game Marketing Awards!
The Best Community Activation Award recognizes the game that best exemplifies a strategic and forward-looking approach to community building. Raptr calls it “Community as a Service”: a player-first approach to design, marketing, and ongoing support with the purpose of fostering long-term relationships between gamer and game maker. The winner of this award is an industry leader in cultivating players that stay engaged longer in and out of game, play more often, and stay more loyal to a brand through built-in engagement features, UGC creation tools, or community events.
Last year’s most played PC game, League of Legends is known for its strong eSports support, innovative player-run discipline system, popular Spectator mode, and on-going efforts to improve player behavior via in-house psychologists. Their Season 2 World Championships pulled in over 1.1 million concurrent viewers and more than 8.2 million unique viewers total — making it the most watched competitive gaming eSports event of all-time. Riot translates this massive eSports viewership to continued engagement with the game and the community.