Steam Greenlight is increasing indie sales

3 Posted by - January 24, 2013 - Community Moderation, Community Platforms, Crowdsourcing, Engagement Activities, News, User-Generated Content

The Steam community had their say. It turns out they’re also putting their money where their mouths are.

Parent company Valve just announced another batch of games promoted from community-driven audition site Steam Greenlight to full-fledged Steam releases. Greenlight serves as an open door to indie developers hoping to get their games on Steam by earning community votes of approval. Projects that win enough support have a real chance of becoming a part of Steam’s indie game catalog. The latest round of promotions brings the total number of greenlit games up to 50.

Many wondered if Greenlight’s popularity contest would turn out to be just that … community members clicking the “Like” button randomly on interesting-sounding projects, then forgetting the whole thing. Not so, apparently.

“With the help of Greenlight, the indie games market share of games sold on Steam has increased by 50 percent,” said Alden Kroll of Valve, speaking with Games Industry International. “That’s a stat we are proud of.”

Moreover, it suggests that those off-the-grid games aren’t just collecting votes, but raking in a fair bit of money as well. Of the 50 greenlit games, only seven have been completed and released so far. When more titles go gold, it seems likely that revenue will see an even sharper increase.

This much is clear: gamers show genuine support to prospective games they find interesting, then return to purchase those games when they become available. Steam benefits first by giving their community a voice, then by letting them follow through on their support. Kroll’s naturally bullish about the Greenlight program, expecting revenue, “to increase as we learn more about Greenlight and continue to refine it in the new year.”

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