Livestreaming has become an undeniably huge segment of the online game space these past few years, and by all accounts, it’s only going to become more popular from here.
Twitch, one of the leading networks for livestreaming game content, announced recently that it experienced record growth in the month of February, suggesting that players are quickly embracing live video content as a core part of their online game experience.
In February 2013, Twitch hosted more than 600,000 unique broadcasters, and attracted more than 28 million unique viewers — a new record for the popular network. Making these numbers even more impressive, Twitch noted that the service’s 28 million viewers watched an average of 1.5 hours of video content per day.
With this sort of growth, livestreaming is quickly cementing its place in the online game market, and game developers would be well-advised to pay attention to this phenomenon. Today’s players want to watch others play their favorite games, and when they do, they often become more engaged with that title or brand as a whole.
Looking at Raptr’s own data, we’ve found that titles like League of Legends have benefited tremendously by embracing livestreaming, and broadcasting major events and tournaments surrounding the game. These community outreach efforts increase user engagement and encourage growth by giving players unique, user-driven content to consume even when they’re not playing the game.
And it seems livestreaming is poised to grow even more quickly in the coming months. Publishers like Activision-Blizzard and Ubisoft are already incorporating services like Twitch into their latest online games, Sony is even including livestreaming as a core feature in the PlayStation 4, and Activision-Blizzard partnered with Twitch for a series of events around the launch of StarCraft II: Heart of the Swarm. Livestreaming now has more momentum than ever, and it’s certainly here to stay.
For more, check out Twitch’s official blog.