Valve’s Gabe Newell on the importance of user-generated content

3 Posted by - November 19, 2012 - News

“There’s way too much between a game developer and getting something on Steam,” says Gabe Newell, co-founder and managing director of Valve and its mammoth Steam download service, in an interview with Game Industry International. “I think the whole games industry will benefit from gamers having more control over where money is going in terms of funding projects.”

Crowdsourcing which games get made cuts out the middleman…and creates a consumer base at the same time. That’s a CAAS-style model Valve has taken advantage of for years.

“The community generates about ten times more content for Team Fortress 2 as Valve does,” says Newell, referencing Valve’s popular, free-to-play online shooter, and he firmly believes that’s the direction the entire industry is heading in. When Valve released a map editor for another one of its games, Portal 2, re-engagement spiked. More surprisingly, new sales shot up as well. (Read our CAAS Raptr Report for more supporting data.)

Portal map creator data

In Newell’s mind, the next step will be a platform that lets the community work together to create games instead of merely bankrolling them.

“My expectation is that all games will basically be about creating a framework where the community builds on top of it. And I think that everybody is going to be happier with the results.”

Read the full story here.

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