VentureBeat’s Dean Takahashi on the importance of community

6 Posted by - March 15, 2013 - Opinion

We’re not the only ones evangelizing the importance of community to game developers and publishers — VentureBeat’s Dean Takahashi just posted a great editorial that touches on many of the key themes of what we’ve been calling Community as a Service, or CAAS. As Takahashi says, “If you make games the community likes, if you deliver authenticity and transparency, you’ll win. If you fail to execute, the community will roast you alive.”

Takahashi considers two recent, high-profile launches — SimCity and StarCraft II: Heart of the Swarm — as he makes the case for a player-first approach to game design and marketing. And he pulls some quotes from Raptr’s own Dennis Fong about the impact of community tools and engagement, and also the rise of livestreaming as a more authentic way of showcasing and driving interest around a game.

Read the full story on VentureBeat!

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